Dior opens its Dioriviera pop

After opening its Dioriviera pop-up at Rosewood Miramar Beach in Montecito, California in 2021 and another pop-up at Gurney's Montauk Resort at the end of 2022, Dior returns to California all summer long for a new pop-up at the iconic Beverly Hills Hotel's pool and cabanas.

Despite the lack of sun, the Dior team went all out, dressing all the deckchairs and cabana decorations in pink covered with toile de Jouy, installing a poolside treatment room in the same colors, and even an ice-cream kiosk. Under the palm trees, and at the top of a staircase, also painted pink, the luxury house has installed three beach cabanas, of the same type as those seen on the French Côte d'Azur, which open onto a large boutique inspired "by a sandy beach escape."

The decor is particularly successful, revealing a boutique where the walls, furniture and shelves seem to be carved directly from the sand. At the back of the store, 'J'adior Beverly Hills' appears to have been handwritten just like on the beach. Fake sand sculptures of tigers, giraffes and even the famous Dior cabas handbag covered in toile de jouy complete the picture. In addition to the Dioriviera perfume in XXL format, Dior presented its resort collection in pink, blue, black and white and toile de jouy with espadrilles, caps, scarves, mules, and swimsuits.

The playful selection of accessories ranges from ping-pong paddles to petanque sets and kubb, the Swedish version of pétanque. There are also pink and toile de Jouy water bottles, cushions, candles and even yoga mats. Last but not least, several showcases feature Dior's pink and white jewelry and clutches. Until September, Dioriviera will be based at the Beverly Hills Hotel, an iconic Los Angeles hotel originally named the Pink Lady, which for over a century has welcomed Hollywood's greatest stars. Katharine Hepburn, Marlene Dietrich and Elizabeth Taylor have all left their mark on the history of this hotel, which boasts 210 rooms and suites, a series of bungalows, the famous Polo Lounge where you can order the McCarthy salad, and a spa.

Blog